Using Market Research and Hispanic Segmentation to Drive Political Awareness

Supercharge Your Branding Strategy With Market Research

Key Benefits of Video Streaming Focus Groups

There are several great reasons to live stream your next focus group. Let’s start by defining what we mean when we say “live video streaming” for market research focus groups and the advantages it provides your marketing team.

For obvious reasons, focus groups are a popular qualitative research technique because they can provide real-time consumer feedback on things that matter to brands. When we refer to a “live stream,” we’re talking about real-time video streaming to a remote location as a moderator conducts the focus group at a market research facility or other venue. While real-time video streaming actually has a slight time delay that ranges from nearly zero to ten seconds, the benefits are immediate.

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7 reasons to consider Houston for your next market research study!

Houston, the 4th largest city in the U.S., offers a diverse environment perfect for individuals from all walks of life. For this reason it is the perfect place for companies to obtain valuable consumer market research information, to assist them further with understanding how consumers respond and interact with their products, services, and their brand. Here are seven reasons why businesses should consider Houston for their next market research location.

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How Moderators Use Their Listening Skills To Improve Their Market Research Focus Groups

For almost 20 years, Maricel Dominguez-Watson, owner and CEO of ConneXion Research has conducted hundreds of market research focus groups with people of all ages and backgrounds. Topics have ranged from consumer goods and services, to retail and finances, and more. Whether she’s talked to them about home buying or purchasing a new brand of yogurt, for instance, the one thing that is most critical for success for each market research topic is listening.

In her experience, mastering the art of listening can help you become a good leader, discover new opportunities, and become even more knowledgeable. People often confuse hearing with listening. However, there is a distinct difference between the two.

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Check Yourself Before You Wreck Yourself & Your Advertising Campaign (How Brands Use Market Research)

One of the reasons why brands use market research is to deepen their understanding of their customers, then use this information to create effective advertising campaigns. High performing brands and marketing agencies realize that consumer insights can make marketing more effective and, ultimately, their products or services more successful.

By not using market research, you run the risk of wasting a lot of creative time and marketing budget on a doomed ad campaign.

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Yes, brands can use market research to Speak “Millennial”, and here are some brands that are doing it right.

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Most brands recognize the impact that Millennial consumers can have on their success. The real challenge is balancing the drive to engage tech-savvy Millennials while continuing to cultivate Gen Xers and Baby Boomers. Finding this balance is the essence of tribal marketing, but having such a broad appeal for a brand is no easy feat. That’s why Millennial-mindfulness seems to be the marketing formula for success in the hotel industry.

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Tribal Marketing, Market Research and The Long View

While we live in a fast-paced, technology-driven information age, the way we connect with one another hasn’t changed much from how our ancestors did it by preferring to belong to groups. In fact, we’re hard-wired to arrange ourselves into tribes. This sense of belonging is what makes us human.

Seth Godin famously wrote, “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.”

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Is The Merry Christmas vs Happy Holiday Debate Over?

Five years ago, the stories about a ‘War on Christmas’ seemed to appear on every news outlet. The intensity of this conversation has since died down. However, the debate is still alive. When conducting market research, brands continue to find themselves in the middle of this chaos, trying to find the right solution to appease customers purchasing their products. Some have made minor changes, while others have taken a strong stand about how they feel on this matter. Despite these changes, some brands are not very lucky in trying to escape the wrath of this issue.

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Why We Love Consumer Research…And You Should, Too!

Consumers are the backbone of many businesses in the U.S. and they account for approximately 70 percent of the national economy. For the third quarter of 2015, consumer spending in the United States increased to 11268.60 USD Billion from 11178.90 USD Billion in the second quarter of 2015.  Without gathering data and having a better understanding of consumers’ perceptions, both businesses and the government, run the risk of facing surprises that can be economically detrimental.  Therefore, when you take into account how much consumers are spending and the impact they have on the market, it’s no brainer to fall in love with consumer research.

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