Yes, brands can use market research to Speak “Millennial”, and here are some brands that are doing it right.
Most brands recognize the impact that Millennial consumers can have on their success. The real challenge is balancing the drive to engage tech-savvy Millennials while continuing to cultivate Gen Xers and Baby Boomers. Finding this balance is the essence of tribal marketing, but having such a broad appeal for a brand is no easy feat. That’s why Millennial-mindfulness seems to be the marketing formula for success in the hotel industry.