April 10, 2015 - Connexion Research & Strategy

Hispanicize is described by many as a high-energy, five-day event where some of the most talented experts, dynamic thought leaders, and powerful brands collaborate and share ideas on reaching and connecting with Hispanic consumers. As innovative specialists in Hispanic Research, ConneXion Research was thrilled to participate in this summit, representing the event as the official Market Research Sponsor for @Hispanicize 2015. What we didn’t anticipate was just how powerful and fun this event would be and how many lovely people we would meet!

During the event Maricel Dominguez-Watson, CEO at ConneXion Research moderated two prominent sessions, “The Latina Millennial Mindset” and “Hombres Matter Too.” Both sessions included expert panelist with many years of experience interacting and marketing to Latina and Latino Millennial.

Retail Energy – Discovering Opportunities to Educate and Bust Industry Myths

ConneXion Research and Strategy conducted a survey in March of 2021 with a total of 109 nationwide
participants. 56 were in a Restructured Market and 53 in a Utility-Controlled or Monopoly market. The
purpose of this research was to understand what “fake news” are impacting the ability for restructured
markets to grow and expand, what information customers want or need, and what REPs need
to consider to properly educate customers about choice.

COVID-19 Consumer Trends Survey Results

Consumer trends due to COVID-19 are changing. These trends need to be considered as businesses open up in the next 3 to 6 months. ConneXion conducted a survey with a representative national sample based on US Census data. This survey was conducted in late May, early June once in the early impact of COVID-19 had passed and consumers were settling into their new norms. But, the implications of the changes in consumer habits and behaviors will have an even longer impact. Therefore, we will be conducting another survey in a few months to further understand these changes and their impact to companies.

Hispanic Millennial Buying Trends Mini Study

We understand the challenge marketers face when trying to target Millennials and Hispanic Millennials in particular. That’s why we conducted our Mini Study on Hispanic Millennial Buying Trends. Reaching this group requires grasping their behaviors and cultural subtleties. As the U.S. economy continues to strengthen, Hispanics represent the fastest rising part of multicultural consumers, whose buying potential remains untapped ($1.5 trillion in 2015, Pew).