Tribal Marketing, Market Research and The Long View
While we live in a fast-paced, technology-driven information age, the way we connect with one another hasn’t changed much from how our ancestors did it by preferring to belong to groups. In fact, we’re hard-wired to arrange ourselves into tribes. This sense of belonging is what makes us human. Seth Godin famously wrote, “A tribe […]
Yes, brands can use market research to Speak “Millennial”, and here are some brands that are doing it right.
Most brands recognize the impact that Millennial consumers can have on their success. The real challenge is balancing the drive to engage tech-savvy Millennials while continuing to cultivate Gen Xers and Baby Boomers. Finding this balance is the essence of tribal marketing, but having such a broad appeal for a brand is no easy feat. That’s why Millennial-mindfulness seems to […]
Check Yourself Before You Wreck Yourself & Your Advertising Campaign (How Brands Use Market Research)
One of the reasons why brands use market research is to deepen their understanding of their customers, then use this information to create effective advertising campaigns. High performing brands and marketing agencies realize that consumer insights can make marketing more effective and, ultimately, their products or services more successful. By not using market research, you run the risk […]
How Moderators Use Their Listening Skills To Improve Their Market Research Focus Groups
For almost 20 years, Maricel Dominguez-Watson, owner and CEO of ConneXion Research has conducted hundreds of market research focus groups with people of all ages and backgrounds. Topics have ranged from consumer goods and services, to retail and finances, and more. Whether she’s talked to them about home buying or purchasing a new brand of yogurt, for instance, […]
7 reasons to consider Houston for your next market research study!
Houston, the 4th largest city in the U.S., offers a diverse environment perfect for individuals from all walks of life. For this reason it is the perfect place for companies to obtain valuable consumer market research information, to assist them further with understanding how consumers respond and interact with their products, services, and their brand. Here […]
Key Benefits of Video Streaming Focus Groups
There are several great reasons to live stream your next focus group. Let’s start by defining what we mean when we say “live video streaming” for market research focus groups and the advantages it provides your marketing team. For obvious reasons, focus groups are a popular qualitative research technique because they can provide real-time consumer feedback on […]
Supercharge Your Branding Strategy With Market Research
Market research helps determine how your brand performs with your customers. This data provides valuable insights that can define your brand strategy. Your research should form the basis of your overall brand strategy. For example, to answer questions like: Where should you advertise for maximum effect? How do you know if your strategy will differentiate […]
Using Market Research and Hispanic Segmentation to Drive Political Awareness
During this election year, numerous op-ed pieces, opinion polls and feature articles have been written of what voters think about the political candidates and their respective policies. Arguably, the most critical part of the electorate are Hispanics. However, at ConneXion Research, we found that very little research has been conducted on Hispanics and their decision making process. Specifically, […]
Maricel, please share your story with us. How did you get to where you are today?
It took a while for me to know that I was meant to be an entrepreneur. On average, I lasted about two years in each job and could not understand why I lost interest in these jobs. There was always something missing. A lot of it had to do with corporate policies that meant a […]