ConneXion Research

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Hispanic and
Multicutural Expertise

Hispanic and
Multicultural Expertise

ConneXion Research works tirelessly to connect clients with the changing face of consumers. Our team of consultants are representative of various generations, ethnicities, and even various Hispanic acculturations.

ConneXion specializes in Hispanic and Multicultural research. We provide both qualitative and quantitative research services for these target audiences. Over the years we have built a “community” of research participants, who we prefer to call “members”. They are consumers who want to voice their opinions, who have been educated on the importance of market research, who understand that this goes beyond a monetary compensation.

The integrity of the ConneXion community is our highest priority. We work diligently to attract and maintain qualified respondents who are motivated and engaged. For more information, please click on this link.

OTHER SERVICES WE PROVIDE:

Cultural Immersion

It is one thing to read about a culture, but it is a completely different thing to actually live it. ConneXion develops cultural immersion projects for clients wanting to have a deeper understanding and connection with a particular culture or ethnic group. We design custom research projects that combine cultural activities in one or more markets. Clients have an opportunity to immerse themselves in the culture while being in the US melting pot, educating themselves while gaining valuable insights. This type of immersion helps clients think outside the box, get their creative juices flowing and gain a more insightful understanding of what strategies truly make sense and can be executed.

Diversity Consulting

Nowadays a company that embraces diversity internally has a significant advantage over those who don’t. Companies are realizing that having a diverse group of individuals that embrace various backgrounds, ethnicities, races, and cultures keeps them in touch with today’s consumers. ConneXion conducts diversity consultation to help companies embrace the diversity their employees bring to the table. Our consulting includes seminars, employee focus groups and activities, and even train Diversity Ambassadors that can help to continuously implement ideas and represent companies in diversity efforts.