Leading the Charge in Connecting Consumers with Brands through Market Research
Unlock the potential of your brand with in-depth market insights and actionable strategies.
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At Connexion Research, we are more than just one of the top market research agencies in the United States, we are your partners in understanding and navigating the market landscape. With our roots deeply embedded in customized research, we ensure that the data collected is not only abundant but also relevant and actionable for your business.
Our research services are comprehensive, spanning both qualitative research and quantitative research. From engaging focus groups to thoughtful online surveys, we harness a variety of methods to provide you with the best insights. Our commitment to full service means we’re with you every step of the way, from initial data collection to final analysis.
Qualitative Research Services
Dive deep into the minds of your target audience. Our top services include:
Focus Group Studies
Whether online or in-person, this methodology is still a valuable way to conduct exploratory research, concept testing, test new strategies and brand messaging, and overall obtain rich insights from a diverse group of your target audience.
In-Depth Interviews and Shop-Alongs
Deep dive into individual conversations via in-depth interviews, in-home ethnographies and shop-alongs, among other individual methodologies, to gain a detailed understanding of consumers’ mindsets.
Our team of report writers ensures that the learnings from the research study are captured in a way that are easy to understand and actionable. We normally include transcripts, imagery and actual quotes from participants in our reports.
Bilingual and Ethnic Moderators
We have on staff Hispanic (including an Afro-Latina), Black American, and Asian (Vietnamese and Chinese) moderators. The connection and understanding between an ethnically representative moderator and the respective audience can extract cultural and language discernments that would otherwise be missed.
Quantitative Market Research
Benefit from our approaches to reach large audiences and still obtain valuable insights.
With the use of well vetted panels and even more so with community databases we can reach audiences willing to answer questions thoroughly and honestly.
COVID-19 has not totally killed this methodology! There are still opportunities to conduct intercepts in stores (where a permit has been obtained) and obtain the shopping experience firsthand from a sizeable number of customers.
In addition to a detailed analysis, we make sure to include all relevant crosstabs and highlight any statistically significant differences between segments or markets.
With community online boards you can combine both worlds of qualitative and quantitative research. Interact with participants, request video responses while also asking poll questions, for example.
Every business is unique. We offer:
Your customers are not all the same. Finding the overlapping similarities and the unique differences between customer segments can make a real difference in your marketing and advertising strategies.
Diversity and Inclusion
DEI is here to stay; it is not a trend but a must for companies who truly want to connect with the growing diverse consumer and employee. We help you develop both programs to use internally and conduct research to reach your diverse consumer.
We design custom research projects that combine cultural activities in one or more markets. Clients can immerse themselves in the culture, obtaining a more in-depth education and understanding of the culture which can inspire creative ideas and genuine strategies.
Latin American, European and US Research
Whether you are looking to take your product or service to Latin America, Europe or bring it from Latin America, Europe to the United States, we are here to conduct the research it takes to introduce or grow your brand in these markets.
Why Choose Us
Choosing Connexion Research means partnering with a market research firm that values excellence and innovation. Our consulting services are backed by years of experience, ensuring that you’re always ahead of the curve. Whether it’s for product development, enhancing customer experience, or understanding market dynamics, we’re here to guide and assist.