ConneXion Research

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ConneXion Research

A leading U.S. Market Research Agency

Leading the charge in connecting consumers with brands nationwide through Market Research. Unlock the potential of your brand with in-depth market insights and actionable strategies for Hispanics, Multicultural and General Market consumers.

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About Us

At Connexion Research, we are more than just one of the top nationwide market research agencies in the United States, we are your partners in understanding and navigating the market landscape. With our roots deeply embedded in customized research, we ensure that the data collected is not only abundant but also relevant and actionable for your business.

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Our Services

Our full-service market research agency offers a comprehensive range of services, spanning both qualitative research and quantitative research. From engaging focus groups to thoughtful online surveys, we harness a variety of methods to provide you with the best insights. Our commitment to full service means we’re with you every step of the way, from initial data collection to final analysis.

Qualitative Research Services

In-depth insights through conversations that uncover motivations, perceptions, and behaviors.

We offer a full range of qualitative research services, including product development and design testing, advertising and concept evaluation, UX research, branding studies, consumer engagement, exploratory research, co-creation workshops, and more.

Focus and In-Depth Interviews (IDIs)

Whether conducted online or in person, focus groups and in-depth interviews remain powerful methodologies for exploratory research, concept testing, strategy development, and brand messaging evaluation—providing rich, nuanced insights from a diverse cross-section of your target audience.

Shop-Alongs

Shop-along research captures in-the-moment insights, allowing brands to understand how consumers make decisions in real-world shopping environments and uncover opportunities to influence behavior at the point of purchase.

Digital Journals and Assignments

Digital journals and interactive assignments—including video and audio tasks—capture real-time, in-context feedback, providing deeper emotional insights and a window into participants’ daily lives and behaviors.
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Ethnographic Research

In-home and ethnographic research helps uncover rich, real-world insights—capturing how consumers naturally interact with products and exploring the motivations, perceptions, and behaviors that drive their decisions.

Bilingual and Ethnic Moderators

Our team includes Hispanic (including Afro-Latina), Black American, and Asian (Vietnamese and Chinese) moderators, bringing culturally aligned perspectives to every session. This representation fosters deeper connections with participants, allowing for the uncovering of nuanced cultural and linguistic insights that might otherwise be overlooked.

Qualitative Reporting

Our team of expert report writers distills research findings into clear, actionable insights that are easy to understand and apply. Our reports typically feature participant quotes, visuals, and full transcripts to bring the data to life and ensure every insight is grounded in real voices.

Quantitative Research Services

Data-driven insights through large-scale surveys to measure trends, attitudes, and behaviors.

We offer a comprehensive range of quantitative research services, including concept testing, product pricing studies, ad and brand tracking, messaging and communications testing, and much more.

Online Surveys

By leveraging carefully vetted panels and, even more effectively, trusted community databases, we’re able to reach engaged audiences who are thoughtful, honest, and willing to provide meaningful responses.

In-Store Intercepts

Despite the impact of COVID-19, this methodology remains viable—intercepts can still be conducted in-store (with proper permits), offering a valuable opportunity to capture real-time shopping experiences from a broad base of customers.

Specialized Research

Research solutions such as segmentation, usage & attitude (U&A), customer satisfaction, and tracking studies that help brands uncover who their customers are, how they use products, and what drives their decisions—empowering smarter targeting and strategic growth.

Mobile-based Research

Mobile-based research solutions, including SMS and app-based surveys, to capture real-time, location-specific insights from hard-to-reach or on-the-go audiences. This approach enhances response rates and provides in-the-moment feedback that is both timely and contextually relevant.

Online Boards

Community online boards seamlessly blend qualitative and quantitative research, allowing for rich interaction through video responses, open-ended discussions, and quick-turn polls—all within a single platform.

Quantitative Reporting

Alongside a thorough analysis, we provide all relevant crosstabs and clearly highlight any statistically significant differences across segments or markets to ensure key insights are easily actionable.
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Other Custom Solutions

Tailored research strategies designed to meet your unique business goals.

Diversity and Inclusion

DEI is not a trend—it’s a business imperative, regardless of politics. Companies that aim to meaningfully connect with today’s increasingly diverse consumers and workforce must prioritize Diversity, Equity, and Inclusion. We help you design impactful internal DEI programs and conduct culturally attuned research to better understand and engage your diverse audiences.

Cultural Immersion

We design custom research projects that integrate cultural immersion experiences across one or more markets. These hands-on engagements allow clients to deeply connect with the communities they aim to serve—gaining rich, firsthand insights that go beyond data. This immersive approach fosters deeper cultural understanding and often sparks bold, authentic strategies and creative inspiration.

Cross-Border Market Entry & Expansion Research

Whether you’re expanding your product or service into Latin America or Europe, or bringing it from those regions into the U.S., we provide the research expertise you need to successfully enter, position, and grow your brand in new markets. Our customized research solutions uncover the insights that drive informed decisions and cross-cultural success.
ConneXion Research
4.9
Based on 197 reviews
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Luis Torres
16:15 17 Oct 23
Great survey experience. Would do it again
Katherine Pena Eretz
15:52 17 Oct 23
Great experience and very well led! I learned a lot! Great questions that made the whole group really ponder and dwell with what was being asked
rachel jones
03:29 01 Oct 23
Idalys Rea
17:45 29 Sep 23
Recently did a study and it was a seamless process
Michelle Cortez
16:59 29 Sep 23
Everyone was nice, everything was well explained, Definitely nice experience with friendly staff !
Christi catalan
15:38 26 Sep 23
It Was My First Time Ever Participating In A Face To Face Group Study, and Tbh I Was A Bit nervous Because I Am A Shy person. But The Staff And Ppl There Made Me Good, And Confident. The Topic Was Good In My Opinion. The Participants Were All So Awesome. I Wouldn’t Mind Doing Another One. Best Thing Was Our Compensation For Participating. Def Recommend if you haven’t.
Leah Valdez
05:21 09 Aug 23
Great research company with awesome focus groups. I found the study I completedon the 3rd on the User Interviews site and it was a great mix of people that had a lot to contribute to the conversation and the topic was interesting and relevant. I was paid within a few days afterwards without any issues, just a quick $100 to my PayPal account. I look forward to participating in more with them in the future.
Krista Huff
16:44 07 Aug 23
This was a very pleasant experience. The topic of the study was very interesting. They were extremely thorough and organized. And valued everyone's opinion. And we were promptly compensated for our time. Would definitely love the opportunity to participate again!
ruthy raske
18:45 05 Aug 23
I have been doing research studies for a few years now with connexion and they’re always super nice and professional. Their office is comfortable and modern. Staff is always professional. Great company to make extra income with from time to time.
Julian Maldonado
17:23 25 May 23
The staff is great - communication is top-notch. Everyone is super friendly and helpful. They are all just wonderful to work with at Connexion. Most importantly, the pay SUPER fast (usually immediately after the study or maybe a day or two at the latest).
Wish I could participate weekly ;D

Why Choose Us

Choosing Connexion Research means partnering with a market research agency that values excellence and innovation. Our consulting services are backed by years of experience, ensuring that you’re always ahead of the curve. Whether it’s for product development, enhancing customer experience, or understanding market dynamics, we’re here to guide and assist.

Why Choose Connexion Research