ConneXion Research

Contact Us

Qualitative and Quantitative Research

Expert Qualitative and Quantitative Research Services with Focus Groups, In-Depth Interviews, and Online Surveys, led by diverse moderators and supported by insightful, actionable reporting.

Get A Free Estimate

Get a

Free Estimate

Fill out the form below for a free, no-obligation quote.
You can also email us at info@connexionresearch.com

Qualitative Research Services

In-depth insights through conversations that uncover motivations, perceptions, and behaviors.

Focus Group Studies

Whether online or in-person, this methodology is still a valuable way to conduct exploratory research, concept testing, test new strategies and brand messaging, and overall obtain rich insights from a diverse group of your target audience.

In-Depth Interviews and Shop-Alongs

Deep dive into individual conversations via in-depth interviews, in-home ethnographies and shop-alongs, among other individual methodologies, to gain a detailed understanding of consumers’ mindsets.

Qualitative Reporting

Our team of report writers ensures that the learnings from the research study are captured in a way that are easy to understand and actionable. We normally include transcripts, imagery and actual quotes from participants in our reports.

Focus and In-Depth Interviews (IDIs)

Whether conducted online or in person, focus groups and in-depth interviews remain powerful methodologies for exploratory research, concept testing, strategy development, and brand messaging evaluation—providing rich, nuanced insights from a diverse cross-section of your target audience.

Shop-Alongs

Shop-along research captures in-the-moment insights, allowing brands to understand how consumers make decisions in real-world shopping environments and uncover opportunities to influence behavior at the point of purchase.

Digital Journals and Assignments

Digital journals and interactive assignments—including video and audio tasks—capture real-time, in-context feedback, providing deeper emotional insights and a window into participants’ daily lives and behaviors.

Ethnographic Research

In-home and ethnographic research helps uncover rich, real-world insights—capturing how consumers naturally interact with products and exploring the motivations, perceptions, and behaviors that drive their decisions.

Bilingual and Ethnic Moderators

Our team includes Hispanic (including Afro-Latina), Black American, and Asian (Vietnamese and Chinese) moderators, bringing culturally aligned perspectives to every session. This representation fosters deeper connections with participants, allowing for the uncovering of nuanced cultural and linguistic insights that might otherwise be overlooked.

Qualitative Reporting

Our team of expert report writers distills research findings into clear, actionable insights that are easy to understand and apply. Our reports typically feature participant quotes, visuals, and full transcripts to bring the data to life and ensure every insight is grounded in real voices.

Quantitative Research Services

Data-driven insights through large-scale surveys to measure trends, attitudes, and behaviors.

Online Surveys

With the use of well vetted panels and even more so with community databases we can reach audiences willing to answer questions thoroughly and honestly.

In-Store Intercepts

COVID-19 has not totally killed this methodology! There are still opportunities to conduct intercepts in stores (where a permit has been obtained) and obtain the shopping experience firsthand from a sizeable number of customers.

Quantitative Reporting

In addition to a detailed analysis, we make sure to include all relevant crosstabs and highlight any statistically significant differences between segments or markets.

Online Surveys

By leveraging carefully vetted panels and, even more effectively, trusted community databases, we’re able to reach engaged audiences who are thoughtful, honest, and willing to provide meaningful responses.

In-Store Intercepts

Despite the impact of COVID-19, this methodology remains viable—intercepts can still be conducted in-store (with proper permits), offering a valuable opportunity to capture real-time shopping experiences from a broad base of customers.

Specialized Research

Research solutions such as segmentation, usage & attitude (U&A), customer satisfaction, and tracking studies that help brands uncover who their customers are, how they use products, and what drives their decisions—empowering smarter targeting and strategic growth.

Mobile-based Research

Mobile-based research solutions, including SMS and app-based surveys, to capture real-time, location-specific insights from hard-to-reach or on-the-go audiences. This approach enhances response rates and provides in-the-moment feedback that is both timely and contextually relevant.

Online Boards

Community online boards seamlessly blend qualitative and quantitative research, allowing for rich interaction through video responses, open-ended discussions, and quick-turn polls—all within a single platform.

Quantitative Reporting

Alongside a thorough analysis, we provide all relevant crosstabs and clearly highlight any statistically significant differences across segments or markets to ensure key insights are easily actionable.