Why We Love Consumer Research…And You Should, Too!
Consumers are the backbone of many businesses in the U.S. and they account for approximately 70 percent of the national economy. For the third quarter of 2015, consumer spending in the United States increased to 11268.60 USD Billion from 11178.90 USD Billion in the second quarter of 2015. Without gathering data and having a better understanding of consumers’ perceptions, both businesses and the government, run the risk of facing surprises that can be economically detrimental. Therefore, when you take into account how much consumers are spending and the impact they have on the market, it’s no brainer to fall in love with consumer research.
