We are thrilled to sponsor the 8th Annual Houston Brazilian Carnaval!

ConneXion Research is thrilled to sponsor the 8th ANNUAL HOUSTON BRAZILIAN CARNAVAL 2015 “CARNAVAL OF COLOR” occurring on Saturday, February 21, 2015. This event consists of an evening dedicated to honoring different countries and cultures.

We’re a full market research firm specializing in Hispanic Consumer Research and our vision and mission is to connect companies to “real” consumers. Participating in events like the Houston Brazilian Carnaval, allows us to connect with the Hispanic community. We meet and interact with “real” consumers, and gain their trust as future participants of our market research community, “The ConneXion”.

We are inviting all of our participants to come and join us as we celebrate with the Houston Hispanic community and enjoy a night of:

✯ Samba Soul Brazilian Band. Performing classic Sambas and spectacular Carnaval beats!

✯ Live Drumming Performance

✯ Brazilian Samba Dance with Scintillating LD Dance Company Dancers.

✯ Featuring dancers in costumes adorned in sequins, beads and feathers.

✯ DJ Boris Mixing Brazilian sounds and music from all over world.

You can purchase your tickets here!

Retail Energy – Discovering Opportunities to Educate and Bust Industry Myths

ConneXion Research and Strategy conducted a survey in March of 2021 with a total of 109 nationwide
participants. 56 were in a Restructured Market and 53 in a Utility-Controlled or Monopoly market. The
purpose of this research was to understand what “fake news” are impacting the ability for restructured
markets to grow and expand, what information customers want or need, and what REPs need
to consider to properly educate customers about choice.

COVID-19 Consumer Trends Survey Results

Consumer trends due to COVID-19 are changing. These trends need to be considered as businesses open up in the next 3 to 6 months. ConneXion conducted a survey with a representative national sample based on US Census data. This survey was conducted in late May, early June once in the early impact of COVID-19 had passed and consumers were settling into their new norms. But, the implications of the changes in consumer habits and behaviors will have an even longer impact. Therefore, we will be conducting another survey in a few months to further understand these changes and their impact to companies.

Hispanic Millennial Buying Trends Mini Study

We understand the challenge marketers face when trying to target Millennials and Hispanic Millennials in particular. That’s why we conducted our Mini Study on Hispanic Millennial Buying Trends. Reaching this group requires grasping their behaviors and cultural subtleties. As the U.S. economy continues to strengthen, Hispanics represent the fastest rising part of multicultural consumers, whose buying potential remains untapped ($1.5 trillion in 2015, Pew).

Connexion Research & Strategy

We are thrilled to sponsor the 8th Annual Houston Brazilian Carnaval!

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