Healthcare Education
Case Study
Challenge
March of Dimes, a leading nonprofit focused on maternal and infant health, identified a critical disparity in healthcare access and education among BIPOC communities. While the organization aimed to support all mothers and babies, it recognized that its existing educational materials lacked cultural relevance and representation, limiting their effectiveness in reaching underrepresented groups.
Initial Findings
Interviews with healthcare professionals and mothers from BIPOC communities revealed:
- Significant gaps in how current materials addressed the unique concerns and lived experiences of BIPOC mothers
- A need for more inclusive, representative language and imagery
- Challenges around comprehension, navigation, and engagement with existing resources
- Strong interest in community-based and culturally relevant education
Actionable Insights
The initiative led to several strategic advancements:
- Design culturally representative educational materials that reflect the values, experiences, and languages of diverse audiences, fostering inclusivity and stronger community connections.
- Ensure content is clear and easy to share by using straightforward language, intuitive layouts, and formats accessible to all literacy levels, making information widely understandable.
- Incorporate community feedback to refine and adapt materials continuously, ensuring content stays relevant, effective, and responsive to evolving needs.
- Expand reach through multichannel programming that uses in-person events, digital tools, and local partnerships to meet the specific needs and preferences of each community.
Outcome
In response, March of Dimes developed a culturally inclusive educational booklet specifically designed for BIPOC mothers:
- Content featured relevant language, diverse visuals, and accessible formatting
- Served as a foundation for broader outreach, including workshops, seminars, and digital content
- The booklet became a trusted, shareable guide, helping empower mothers and caregivers with vital health information
- Strengthened the organization’s commitment to equity in maternal and infant care
