Healthcare Education
Case Study
Challenge
March of Dimes, a leading nonprofit focused on maternal and infant health, identified a critical disparity in healthcare access and education among BIPOC communities. While the organization aimed to support all mothers and babies, it recognized that its existing educational materials lacked cultural relevance and representation, limiting their effectiveness in reaching underrepresented groups.
Initial Findings
Interviews with healthcare professionals and mothers from BIPOC communities revealed:
- Significant gaps in how current materials addressed the unique concerns and lived experiences of BIPOC mothers
- A need for more inclusive, representative language and imagery
- Challenges around comprehension, navigation, and engagement with existing resources
- Strong interest in community-based and culturally relevant education
Actionable Insights
The initiative led to several strategic advancements:
- Design educational materials with cultural representation in both content and visuals
- Ensure content is easy to understand, navigate, and share across various literacy levels
- Use community feedback to inform ongoing content development and outreach strategies
- Expand educational reach through multichannel programming tailored to specific community needs
Outcome
In response, March of Dimes developed a culturally inclusive educational booklet specifically designed for BIPOC mothers:
- Content featured relevant language, diverse visuals, and accessible formatting
- Served as a foundation for broader outreach, including workshops, seminars, and digital content
- The booklet became a trusted, shareable guide, helping empower mothers and caregivers with vital health information
- Strengthened the organization’s commitment to equity in maternal and infant care
