Using Market Research and Hispanic Segmentation to Drive Political Awareness

Recognizing Hispanic Heritage all year round!

Hispanic Heritage is celebrated each year between the dates of September 15 to October 15.  During this time people recognize the contribution of American citizens whose ancestors came from different Hispanic Heritage from around the world. Although this holiday only last a month here in the U.S., we need to continue raising awareness and recognizing contributions made by Hispanics all year round!

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Consumers & Brands split regarding Trump’s contradictory statements

However, sometimes it’s not easy to determine how consumers will respond to a campaign. For example, Trump’s recent Presidency announcement followed by his views of Mexican immigrants and border protection, seemed to have created two very split sides within consumers and brands.

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