Supercharge Your Branding Strategy With Market Research

Check Yourself Before You Wreck Yourself & Your Advertising Campaign (How Brands Use Market Research)

One of the reasons why brands use market research is to deepen their understanding of their customers, then use this information to create effective advertising campaigns. High performing brands and marketing agencies realize that consumer insights can make marketing more effective and, ultimately, their products or services more successful.

By not using market research, you run the risk of wasting a lot of creative time and marketing budget on a doomed ad campaign.

read more

Is The Merry Christmas vs Happy Holiday Debate Over?

Five years ago, the stories about a ‘War on Christmas’ seemed to appear on every news outlet. The intensity of this conversation has since died down. However, the debate is still alive. When conducting market research, brands continue to find themselves in the middle of this chaos, trying to find the right solution to appease customers purchasing their products. Some have made minor changes, while others have taken a strong stand about how they feel on this matter. Despite these changes, some brands are not very lucky in trying to escape the wrath of this issue.

read more