About Us
ConneXion combines both research and strategy
with expertise in marketing and branding
to help companies nationwide build and grow
stronger connections with consumers.
The Idea Ignites ConneXion Research
Maricel Dominguez-Watson, the daughter of an immigrant family and the first in her family to graduate from college, is living her American dream by building her own company. During her time at the leading Hispanic agency Lopez Negrete Communications, she recognized that many research firms lacked a genuine understanding of the Hispanic consumer. ConneXion Research was born out of that necessity—a commitment to truly reaching and connecting with Hispanic audiences nationwide.
We Build and Grow Relationships
We recognize the importance of relationships in Hispanic culture and make it a priority to nurture them. Through dedicated efforts, we’ve developed nationwide networks that connect clients not only with authentic Hispanic consumers but also with the broader General Market and other diverse ethnic groups.
We Aim for Divergence
ConneXion Research embraces diverse methodologies, including innovative uses of technology and social media. Clients turn to us for our creative approach—whether it’s identifying and reaching the right target audience, developing engaging strategies to boost participation, or combining research methods to deliver a more complete and meaningful picture.
A Physical Space is Born
ConneXion opened its first boutique, non-traditional facility in Houston with the goal of redefining the research environment. Moving away from outdated, uninspired spaces, this modern facility was designed to promote openness, creativity, and engagement. Gone are the “interrogation-style” rooms, replaced by inviting spaces that encourage genuine expression and deliver deeper, more insightful opinions.
Going Beyond the Word “Research”
ConneXion is more than just research. We understand its critical role as the foundation of effective marketing strategies, and with a talented team experienced in marketing, advertising, and business development, we go the extra mile. We deliver not only research findings but also clear marketing and business recommendations, strategic plans to achieve short- and long-term goals, and guidance on growing brands in a digital landscape where capturing consumer attention is more challenging than ever.
Looking into the Now and the Future
Our team includes not only skilled researchers but also seasoned professionals in marketing strategy, advertising, business development, and information technology. We leverage this diverse expertise to deliver innovative research and strategic marketing services. Our goal is to unify these disciplines on a single platform, helping companies operate more efficiently and equipping them with a true 360° perspective.
