Maricel Dominguez-Watson, the daughter of an immigrant family, and the first family member to graduate from college, is living her American dream by starting her own company. While working for a major Hispanic agency, Lopez Negrete Communications, she realizes that many research firms don’t really “know” the Hispanic consumer. ConneXion Research is then born out of necessity. A need to find a way to truly reach and connect with Hispanic consumers.
2007
Through numerous efforts we build on the importance of “relationships” in the Hispanic culture, and thus networks are built across the country to connect clients not only with real Hispanic consumers but also with General Market and other ethnic groups.
2008-2010
ConneXion Research begins to explore different methodologies in research, including those that involve technology and social media. Clients approach ConneXion for their ability to think creatively, from finding ways to identify and communicate to the right target audience, to developing creative ways to increase engagement in a study, to combining methodologies that together give a more complete picture.
2011-2012
ConneXion opens their first boutique, non-traditional facility in Houston. The goal is to break from traditional, unaesthetically pleasing facilities to one that is modern and promotes openness, creativity and engagement. No more is a facility an “interrogation style” room set up but one that promotes expression and results in insightful opinions.
2013
ConneXion is more than just Research. We value the importance of research and its foundation to successful marketing strategies, and with a talented team in place –experienced in marketing, advertising and business development- ConneXion goes the extra mile! We provide clients with marketing and business implications and recommendations, strategic plans to meet short-term and long term objectives, and ways to continue building the brand in a digital space with increasingly greater attention-deficit consumers.
2014-2015
Our team is not just made up of researchers but also experienced professionals in marketing and strategy, advertisement and publicity, business development and information technology. We are maximizing these skills to provide new research and new marketing strategic services. Our goal is to bring these two professions in one platform to increase companies’ efficiency and ensure they have a team with a 360° perspective.
2016 - Present