ConneXion Research

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Research
Solutions

Research Design
and Execution

Consultants will design your research project to help meet both research and marketing objectives. Research design can be with traditional methodologies; but, our team also looks for more innovative and creative ways to design and execute a research project that can help achieve insightful discoveries, increase consumer engagement and develop actionable ideas.
We execute methodologies ranging from focus groups to panel studies depending on goals, objectives and budget. We also have a team of moderators that are representative of the multicultural, Hispanic and General Market communities.

Click below for a list of Qualitative
and Quantitative methodologies:

  • Focus Groups
  • In-depth interviews
  • Ethnographies/In-homes
  • Shop alongs
  • Usability interviews
  • Surveys
  • Intercepts
  • Panel Surveys
  • Online Polls



We also have experience conducting all types of research for numerous industries.

  • Acquisition and Retention
  • Advertising
  • Awareness, Attitude and Usage
  • Brand
  • Concept
  • Consumer Packaged Goods
  • Copy
  • Customer Satisfaction
  • Customer Segmentation
  • Employee Assessment
  • Package and Design
  • Pricing
  • Product
  • Public Image
  • Strategy
  • Taste Test
  • Usability
  • Acquisition and Retention
  • Advertising
  • Awareness, Attitude and Usage
  • Brand
  • Concept
  • Consumer Packaged Goods
  • Copy
  • Customer Satisfaction
  • Customer Segmentation
  • Employee Assessment
  • Package and Design
  • Pricing
  • Product
  • Public Image
  • Strategy
  • Taste Test
  • Usability

Customer Segmentation

Customers may have similar backgrounds, but in reality they make decisions differently, requiring marketers to use targeted communications. ConneXion helps you segment your customers and thus reach them more efficiently. ConneXion is able to create customized segmentation models based on your target audience and/or customer base.

ConneXion has also developed a proprietary Hispanic segmentation tool. Other Hispanic segmentation models focus solely on acculturation but we have gone a step further to create layers. Our tool identifies unique groups of Hispanic consumers between the ages of 18 and 54 according to their shopping behavior, acculturation level, technology usage and political preferences. Using a small set of “marker” questions, we can specifically apply this segmentation to your Hispanic consumers for a fraction of the cost of a traditional segmentation project.

Federal, State and Local Government Research

ConneXion Research has experience conducting research for government agencies. We understand the culture and the expectations to make sure each project is executed efficiently and within all governmental guidelines. We are a small, minority owned and certified business and work smart to be an extension of your team. Our lead representative for government projects is a US Army Veteran with 16 years of experience managing large government contracts.

Reginald grew up in a military family and is an Army Veteran of 13 years, Airborne Qualified and served with the 101st Airborne Division. His father retired 28 years from the Air Force with three of his siblings also serving, two in the Air Force and one in the Army.

He is an experienced manager with a demonstrated history of working in the Federal, State and Local Government bid process. Reginald is skilled in Sales, Customer Relationship Management (CRM), Team Building, Business Development and Account Management. He has a bachelor’s degree focused in Business Administration/Management from Huston-Tillotson University.

He has corporate and government sales experience with major companies such as MCI Telecommunications, Allstar Systems, and CompuAdd Computer.

Since 2015 he has been dedicating part of this time as a Houston Independent School District Associate Teacher.
He is also a proud Lifetime Member of Omega Psi Phi Fraternity, Inc.

 

  • Graduate Infantry Officer Candidate School – Fort Benning, GA
  • Graduate Airborne School – Fort Benning, GA
  • 101st Airborne Division Platoon Leader, Special Services Officer, Division Petroleum Officer – Fort Campbell, KY
  • US Army Reserves Combat Engineers – Executive Officer, Memphis, Tennessee

 

Cross-Cultural Market Research

ConneXion helps you reach consumers you are trying to acquire for the first time or have yet to form a true relationship with your brand. For example, companies that used to focus on just Hispanic consumers are now trying to find ways to attract General Market consumers. Products made by these companies have a great appeal to General Market consumers whose palates have expanded, and they crave different experiences. The same is true with traditionally General Market products and services that are now appealing to and attainable by Hispanics.
ConneXion has also developed a proprietary Hispanic segmentation tool. Other Hispanic segmentation models focus solely on acculturation but we have gone a step further to create layers. Our tool identifies unique groups of Hispanic consumers between the ages of 18 and 54 according to their shopping behavior, acculturation level, technology usage and political preferences. Using a small set of “marker” questions, we can specifically apply this segmentation to your Hispanic consumers for a fraction of the cost of a traditional segmentation project.

Latin America Research

We know that the reach into Latin America has great potential and our goal is to maximize that potential for your company. ConneXion has access to panels in Latin America that can reach a large audience in a more cost effective way. Some members of our US team represent various Latin American countries and thus understand and relate to the cultural differences, and know the right approach and techniques to reach these audiences.