{"id":70,"date":"2016-08-05T13:02:44","date_gmt":"2016-08-05T13:02:44","guid":{"rendered":"http:\/\/connexionresearch.com\/news\/?p=70"},"modified":"2017-01-11T22:07:41","modified_gmt":"2017-01-11T22:07:41","slug":"key-benefits-of-video-streaming-focus-groups","status":"publish","type":"post","link":"https:\/\/connexionresearch.com\/news\/2016\/08\/05\/key-benefits-of-video-streaming-focus-groups\/","title":{"rendered":"Key Benefits of Video Streaming Focus Groups"},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-71 aligncenter\" src=\"http:\/\/connexionresearch.com\/news\/wp-content\/uploads\/2017\/01\/marketing_team_using_live_video_streaming_to_watch_a_focus_group-300x200.jpg\" alt=\"\" width=\"459\" height=\"306\" \/><\/p>\n<p style=\"text-align: justify;\">There are several great reasons to live stream your next focus group. Let\u2019s start by defining what we mean when we say \u201clive video streaming\u201d for market research focus groups and the advantages it provides your marketing team.<\/p>\n<p style=\"text-align: justify;\">For obvious reasons, <a href=\"http:\/\/connexionresearch.com\/news\/2016\/07\/14\/how-moderators-use-their-listening-skills-to-improve-their-market-research-focus-groups\/\" target=\"_blank\">focus groups are a popular qualitative research technique<\/a> because they can provide real-time consumer feedback on things that matter to brands. When we refer to a \u201clive stream,\u201d we\u2019re talking about real-time video streaming to a remote location as a moderator conducts the focus group at a market research facility or other venue. While real-time video streaming actually\u00a0has a slight time delay that ranges from nearly\u00a0zero to ten\u00a0seconds, the benefits are immediate.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\"><strong>Here are the three main reasons to consider live-streaming your groups:<\/strong><\/p>\n<p style=\"text-align: justify;\">Cost Savings<br \/>\nTime Savings<br \/>\nOther Intangibles<\/p>\n<p style=\"text-align: justify;\"><strong>1. Cost Savings<\/strong><br \/>\nThe cost savings of streaming live focus groups can be ginormous. A large part of many Focus group project budgets include travel expenses that can balloon the project costs tremendously. These costs can include:<\/p>\n<p style=\"text-align: justify;\">Air fare<br \/>\nHotels<br \/>\nCar services\u00a0\/ Car rental<br \/>\nMeals, etc&#8230;.<\/p>\n<p style=\"text-align: justify;\">These costs can add up very quickly and really eat into your project budgets. On top of that, \u00a0the size of your marketing team and can inflate the costs to your client and also eat into any profit margins that you might have baked in to your market research project plan.<\/p>\n<p style=\"text-align: justify;\"><strong>2. Time Savings<\/strong><br \/>\nThe time savings realized from live streaming focus groups can be invaluable. As we all want to try and find a semblance of work-life balance, we understand time away from home can take its toll on the individual, the family and the marketing team. Some key time consuming tasks include:<\/p>\n<p style=\"text-align: justify;\">Flight time and airport time<br \/>\nGround transportation<br \/>\nTravel planning<br \/>\nArrangements for child care and pet boarding<\/p>\n<p style=\"text-align: justify;\">The term \u201clocation independence\u201d is how we like to view one of the big benefits of streaming live focus groups. With live video streaming, clients and team members can eliminate the need to travel altogether to view the groups sessions.<\/p>\n<p style=\"text-align: justify;\">A great feature that is supported on most video streaming platforms is a live chat feature, which allows all of the viewers to interact with one another in real time. This chat function can be used to ask questions or make comments or suggestions that can be passed on to the your team members who are on-site, to the moderator all of which helps to better communicate your thoughts, ideas as well as allows you to make adjusts on the fly.<\/p>\n<p style=\"text-align: justify;\"><strong>3. Other Intangibles<\/strong><br \/>\nAnother not so obvious benefits that don\u2019t necessarily present themselves at the surface of the project is a socially conscious one. As clients and senior management look for greater transparency in pricing and invoicing, we need to find ways to show greater value in the market research project life-cycle. Some of these benefits may include:<\/p>\n<p style=\"text-align: justify;\">Increased team member\/client participation<br \/>\nHigher levels of overall engagement<br \/>\nSocial and Environmental benefits<\/p>\n<p style=\"text-align: justify;\">First, as access and availability go up, so does participation and engagement. Adding the ability to participate makes team members and clients feel more involved in the project and fosters a greater sense of ownership and empowerment. Being able to have input and influence allows for faster turnaround times as well as <a href=\"http:\/\/connexionresearch.com\/news\/2016\/07\/05\/check-yourself-before-you-wreck-yourself-your-advertising-campaign-how-brands-use-market-research\/\" target=\"_blank\">better tweaks and\/or adjustments to the marketing campaign<\/a> or message.<\/p>\n<p style=\"text-align: justify;\">Next, another benefit of\u00a0using live video streaming technology is an environmental one. Decreasing travel requirements helps cut down on greenhouse emissions that can help to decrease our carbon footprint. Fewer\u00a0flights, fewer\u00a0car rentals, fewer minutes spent\u00a0sitting in traffic can all contribute to our overall carbon footprint savings. Shrinking\u00a0our carbon footprint has both a personal and brand benefits that can go a long way towards making your client and team members\u00a0feel like they are helping the environment as well as the project.<\/p>\n<hr \/>\n<p style=\"text-align: justify;\">To find out more about our leading edge\u00a0<a href=\"http:\/\/www.connexionresearch.com\/focusgroup.html\" target=\"_blank\">live video streaming of focus groups from our boutique market research facility<\/a>, contact us at Connexion Research to see how <a href=\"http:\/\/www.connexionresearch.com\/contact.php\" target=\"_blank\">we can help you and your marketing team<\/a>\u00a0succeed.<\/p>\n","protected":false},"excerpt":{"rendered":"There are several great reasons to live stream your next focus group. Let\u2019s start by defining what we mean when we say \u201clive video streaming\u201d for market research focus groups and the advantages it provides your marketing team. For obvious reasons, focus groups are a popular qualitative research technique because they can provide real-time consumer&#8230; <p><a class=\"more-link\" href=\"https:\/\/connexionresearch.com\/news\/2016\/08\/05\/key-benefits-of-video-streaming-focus-groups\/\">read more<\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,17,16],"tags":[],"class_list":["post-70","post","type-post","status-publish","format-standard","hentry","category-facility","category-focus-groups","category-video-stream"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Key Benefits of Video Streaming Focus Groups - Connexion Research &amp; Strategy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/connexionresearch.com\/news\/2016\/08\/05\/key-benefits-of-video-streaming-focus-groups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Key Benefits of Video Streaming Focus Groups - Connexion Research &amp; Strategy\" \/>\n<meta property=\"og:description\" content=\"There are several great reasons to live stream your next focus group. Let\u2019s start by defining what we mean when we say \u201clive video streaming\u201d for market research focus groups and the advantages it provides your marketing team. 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