Brands understand the need to study their industry in order to be successful. However, it’s usually the things that emerge from outside our industries that we don’t see coming and can create business disruptions. To help clients better understand how seemingly unrelated trends can be explored, we conducted our Mini Study on Understanding the Relationship Between Demographics and Technology. Different generations working and living closely together can make us more productive when we find ways to leverage our diverse perspectives and values. One way to do this is to consider how these differences impact various layers of life across time.
For instance, brands need to have 360-degree vision. This means we must go beyond looking at what we are familiar with and scan a broad range of information sources such as Social, Technological, and Economic data to look for emerging trends and opportunities. To learn more about some important trends that are being driven by Millennials.
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