All brands are developed from various touch points within a company. Everything from a logo, design, communication, website, product, customer service, and then more, creates an emotion within each consumer that allows them to perceive that brand in a specific way. If the consumer reaches a point where they like and feel comfortable enough to …
Consumers & Brands split regarding Trump’s contradictory statements Read More »
Tru_Hotels_Branding_Example.png Most brands recognize the impact that Millennial consumers can have on their success. The real challenge is balancing the drive to engage tech-savvy Millennials while continuing to cultivate Gen Xers and Baby Boomers. Finding this balance is the essence of tribal marketing, but having such a broad appeal for a brand is no easy feat. That’s why Millennial-mindfulness seems …
Today we’d like to introduce you to Maricel Dominguez-Watson. Maricel, please share your story with us. How did you get to where you are today? It took a while for me to know that I was meant to be an entrepreneur. On average, I lasted about two years in each job and could not understand …
Meet Maricel Dominguez-Watson of ConneXion Research Read More »