Brands understand the need to study their industry in order to be successful. However, it’s usually the things that emerge from outside our industries that we don’t see coming and can create business disruptions. To help clients better understand how seemingly unrelated trends can be explored, we conducted our Mini Study on Understanding the Relationship …
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We understand the challenge marketers face when trying to target Millennials and Hispanic Millennials in particular. That’s why we conducted our Mini Study on Hispanic Millennial Buying Trends. Reaching this group requires grasping their behaviors and cultural subtleties. As the U.S. economy continues to strengthen, Hispanics represent the fastest rising part of multicultural consumers, whose …
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Consumer trends due to COVID-19 are changing. These trends need to be considered as businesses open up in the next 3 to 6 months. ConneXion conducted a survey with a representative national sample based on US Census data. This survey was conducted in late May, early June once in the early impact of COVID-19 had …
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ConneXion Research conducted an online survey with a total of 126 participants from Dallas and Houston, with both General Market and Hispanic consumers. The survey is a combination of questions submitted by attendees of EMC Houston from March 2020 and from our clients and partners trying to understand the current state of customers due to …
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ConneXion Research conducted a second phase of this survey at the end of October through early November of 2020 with a total of 125 nationwide participants, both General Market and Hispanic consumers. The purpose of the survey was to update EMC event attendees and our clients on the state of the retail energy industry due …
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ConneXion Research and Strategy conducted a survey in March of 2021 with a total of 109 nationwide participants. 56 were in a Restructured Market and 53 in a Utility-Controlled or Monopoly market. The purpose of this research was to understand what “fake news” are impacting the ability for restructured markets to grow and expand, what …