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Millenial

Millennials – Gain their trust, earn their spending

Leave a Comment / Consumer, Consumer Insights, Market Research, Marketing, Millenial / By

Word-cloud-with-important-words-like-Millennials-owners-work-generations-young-technologies We already know that Millennials, or “Gen Y,” are tech savvy, connected, self-centered but, socially-conscious, and educated. And they love to spend. This makes a lot of sense, given that they grew up during one of the most prosperous and stable economic periods in American history. This makes them resilient and optimistic about their …

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Yes, brands can use market research to Speak “Millennial”, and here are some brands that are doing it right.

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Tru_Hotels_Branding_Example.png Most brands recognize the impact that Millennial consumers can have on their success. The real challenge is balancing the drive to engage tech-savvy Millennials while continuing to cultivate Gen Xers and Baby Boomers. Finding this balance is the essence of tribal marketing, but having such a broad appeal for a brand is no easy feat. That’s why Millennial-mindfulness seems …

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Meet Maricel Dominguez-Watson of ConneXion Research

Leave a Comment / Advertisement, Branding, Business, Consumer, Consumer Insights, Consumer Research, Economy, Facility, Focus Groups, General Market, Hispanic, Hispanic Outreach, Latino, Market Research, Market Research Facility, Marketing, Millenial, Moderation, Multicultural, Political, PR, Research, Social Media, Workforce / By

Today we’d like to introduce you to Maricel Dominguez-Watson. Maricel, please share your story with us. How did you get to where you are today? It took a while for me to know that I was meant to be an entrepreneur. On average, I lasted about two years in each job and could not understand …

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