Consumers are the backbone of many businesses in the U.S. and they account for approximately 70 percent of the national economy. For the third quarter of 2015, consumer spending in the United States increased to 11268.60 USD Billion from 11178.90 USD Billion in the second quarter of 2015. Without gathering data and having a better …
Why We Love Consumer Research…And You Should, Too! Read More »
One of the reasons why brands use market research is to deepen their understanding of their customers, then use this information to create effective advertising campaigns. High performing brands and marketing agencies realize that consumer insights can make marketing more effective and, ultimately, their products or services more successful. By not using market research, you run the risk …
Word-cloud-with-important-words-like-Millennials-owners-work-generations-young-technologies We already know that Millennials, or “Gen Y,” are tech savvy, connected, self-centered but, socially-conscious, and educated. And they love to spend. This makes a lot of sense, given that they grew up during one of the most prosperous and stable economic periods in American history. This makes them resilient and optimistic about their …
Millennials – Gain their trust, earn their spending Read More »
For almost 20 years, Maricel Dominguez-Watson, owner and CEO of ConneXion Research has conducted hundreds of market research focus groups with people of all ages and backgrounds. Topics have ranged from consumer goods and services, to retail and finances, and more. Whether she’s talked to them about home buying or purchasing a new brand of yogurt, for instance, …
How Moderators Use Their Listening Skills To Improve Their Market Research Focus Groups Read More »
As we continue to focus on reaching multicultural consumers, in particularly Hispanics, we are thrilled when we find reliable market research data worthy of sharing, and beneficial for our readers. We recently attended MultiCultural Retail 360 event in CA, we learned several key statistics from Nielsen’s The Multicultural Edge: Rising Super Consumers report. It’s no surprise that …
Five years ago, the stories about a ‘War on Christmas’ seemed to appear on every news outlet. The intensity of this conversation has since died down. However, the debate is still alive. When conducting market research, brands continue to find themselves in the middle of this chaos, trying to find the right solution to appease …
Is The Merry Christmas vs Happy Holiday Debate Over? Read More »
All brands are developed from various touch points within a company. Everything from a logo, design, communication, website, product, customer service, and then more, creates an emotion within each consumer that allows them to perceive that brand in a specific way. If the consumer reaches a point where they like and feel comfortable enough to …
Consumers & Brands split regarding Trump’s contradictory statements Read More »
Tru_Hotels_Branding_Example.png Most brands recognize the impact that Millennial consumers can have on their success. The real challenge is balancing the drive to engage tech-savvy Millennials while continuing to cultivate Gen Xers and Baby Boomers. Finding this balance is the essence of tribal marketing, but having such a broad appeal for a brand is no easy feat. That’s why Millennial-mindfulness seems …
Once seen as an idea of the future, diversity in the workplace is now the popular method of employment companies are implementing to sustain business for the future. The reason is because this provides a rich mix of employees to capture a snapshot of different markets and therefore build trust and a further connection with consumers. Brands that make …
Diversity In The Workforce Increases Consumer Reach Read More »
Today we’d like to introduce you to Maricel Dominguez-Watson. Maricel, please share your story with us. How did you get to where you are today? It took a while for me to know that I was meant to be an entrepreneur. On average, I lasted about two years in each job and could not understand …
Meet Maricel Dominguez-Watson of ConneXion Research Read More »