Hispanic Heritage is celebrated each year between the dates of September 15 to October 15. During this time people recognize the contribution of American citizens whose ancestors came from different Hispanic Heritage from around the world. Although this holiday only last a month here in the U.S., we need to continue raising awareness and recognizing …
Houston, the 4th largest city in the U.S., offers a diverse environment perfect for individuals from all walks of life. For this reason it is the perfect place for companies to obtain valuable consumer market research information, to assist them further with understanding how consumers respond and interact with their products, services, and their brand. Here …
7 reasons to consider Houston for your next market research study! Read More »
Market research helps determine how your brand performs with your customers. This data provides valuable insights that can define your brand strategy. Your research should form the basis of your overall brand strategy. For example, to answer questions like: Where should you advertise for maximum effect? How do you know if your strategy will differentiate …
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Consumers are the backbone of many businesses in the U.S. and they account for approximately 70 percent of the national economy. For the third quarter of 2015, consumer spending in the United States increased to 11268.60 USD Billion from 11178.90 USD Billion in the second quarter of 2015. Without gathering data and having a better …
Why We Love Consumer Research…And You Should, Too! Read More »
One of the reasons why brands use market research is to deepen their understanding of their customers, then use this information to create effective advertising campaigns. High performing brands and marketing agencies realize that consumer insights can make marketing more effective and, ultimately, their products or services more successful. By not using market research, you run the risk …
Word-cloud-with-important-words-like-Millennials-owners-work-generations-young-technologies We already know that Millennials, or “Gen Y,” are tech savvy, connected, self-centered but, socially-conscious, and educated. And they love to spend. This makes a lot of sense, given that they grew up during one of the most prosperous and stable economic periods in American history. This makes them resilient and optimistic about their …
Millennials – Gain their trust, earn their spending Read More »
For almost 20 years, Maricel Dominguez-Watson, owner and CEO of ConneXion Research has conducted hundreds of market research focus groups with people of all ages and backgrounds. Topics have ranged from consumer goods and services, to retail and finances, and more. Whether she’s talked to them about home buying or purchasing a new brand of yogurt, for instance, …
How Moderators Use Their Listening Skills To Improve Their Market Research Focus Groups Read More »
As we continue to focus on reaching multicultural consumers, in particularly Hispanics, we are thrilled when we find reliable market research data worthy of sharing, and beneficial for our readers. We recently attended MultiCultural Retail 360 event in CA, we learned several key statistics from Nielsen’s The Multicultural Edge: Rising Super Consumers report. It’s no surprise that …
May, 6 was a slow morning for many, as people all over the United States attempted to recover from the festivities of the day before. But not just Mexican-Americans celebrate Cinco De Mayo in the U.S., Hispanics, African Americans, and White Americans all appreciate the traditions from our Southern neighbor. But where do these traditions …
During this election year, numerous op-ed pieces, opinion polls and feature articles have been written of what voters think about the political candidates and their respective policies. Arguably, the most critical part of the electorate are Hispanics. However, at ConneXion Research, we found that very little research has been conducted on Hispanics and their decision making process. Specifically, …
Using Market Research and Hispanic Segmentation to Drive Political Awareness Read More »