Five years ago, the stories about a ‘War on Christmas’ seemed to appear on every news outlet. The intensity of this conversation has since died down. However, the debate is still alive. When conducting market research, brands continue to find themselves in the middle of this chaos, trying to find the right solution to appease …
Is The Merry Christmas vs Happy Holiday Debate Over? Read More »
All brands are developed from various touch points within a company. Everything from a logo, design, communication, website, product, customer service, and then more, creates an emotion within each consumer that allows them to perceive that brand in a specific way. If the consumer reaches a point where they like and feel comfortable enough to …
Consumers & Brands split regarding Trump’s contradictory statements Read More »
Once seen as an idea of the future, diversity in the workplace is now the popular method of employment companies are implementing to sustain business for the future. The reason is because this provides a rich mix of employees to capture a snapshot of different markets and therefore build trust and a further connection with consumers. Brands that make …
Diversity In The Workforce Increases Consumer Reach Read More »
Today we’d like to introduce you to Maricel Dominguez-Watson. Maricel, please share your story with us. How did you get to where you are today? It took a while for me to know that I was meant to be an entrepreneur. On average, I lasted about two years in each job and could not understand …
Meet Maricel Dominguez-Watson of ConneXion Research Read More »