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Focus Groups

How Moderators Use Their Listening Skills To Improve Their Market Research Focus Groups

Leave a Comment / Consumer Insights, Focus Groups, Market Research, Market Research Facility, Marketing, Moderation / By

For almost 20 years, Maricel Dominguez-Watson, owner and CEO of ConneXion Research has conducted hundreds of market research focus groups with people of all ages and backgrounds. Topics have ranged from consumer goods and services, to retail and finances, and more. Whether she’s talked to them about home buying or purchasing a new brand of yogurt, for instance, …

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Key Benefits of Video Streaming Focus Groups

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There are several great reasons to live stream your next focus group. Let’s start by defining what we mean when we say “live video streaming” for market research focus groups and the advantages it provides your marketing team. For obvious reasons, focus groups are a popular qualitative research technique because they can provide real-time consumer feedback on …

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Meet Maricel Dominguez-Watson of ConneXion Research

Leave a Comment / Advertisement, Branding, Business, Consumer, Consumer Insights, Consumer Research, Economy, Facility, Focus Groups, General Market, Hispanic, Hispanic Outreach, Latino, Market Research, Market Research Facility, Marketing, Millenial, Moderation, Multicultural, Political, PR, Research, Social Media, Workforce / By

Today we’d like to introduce you to Maricel Dominguez-Watson. Maricel, please share your story with us. How did you get to where you are today? It took a while for me to know that I was meant to be an entrepreneur. On average, I lasted about two years in each job and could not understand …

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