Introduction: Why holiday shopping can be overwhelming for Latinos The holiday season is a time of magic and wonder, as cities adorn themselves with twinkling lights, familiar carols fill the air, and the spirit of generosity warms hearts around the world. For many, the act of holiday shopping is an exciting venture filled with the …
Growth Over the past few decades, the Hispanic population in the United States has grown rapidly and is at 60 million which is greater than the populations of each Spain, Canada, and Australia. Currently, ethnically diverse segments are driving population growth in the United States. This minority group is so large that the Hispanic consumer …
Future of Hispanic Consumers in the United States Read More »
Introduction Over the past couple of years, electric vehicles (EVs) have grown substantially in popularity. However, these electric vehicles have been far more popular among the white community compared to the black and Hispanic/Latino communities. In fact, black and Hispanic consumers make up 41% of gasoline vehicle purchases in the U.S., but only 12% of …
The Disparity across Racial Demographics in EV Purchases in the United States Read More »
Market research helps determine how your brand performs with your customers. This data provides valuable insights that can define your brand strategy. Your research should form the basis of your overall brand strategy. For example, to answer questions like: Where should you advertise for maximum effect? How do you know if your strategy will differentiate …
Supercharge Your Branding Strategy With Market Research Read More »
One of the reasons why brands use market research is to deepen their understanding of their customers, then use this information to create effective advertising campaigns. High performing brands and marketing agencies realize that consumer insights can make marketing more effective and, ultimately, their products or services more successful. By not using market research, you run the risk …
While we live in a fast-paced, technology-driven information age, the way we connect with one another hasn’t changed much from how our ancestors did it by preferring to belong to groups. In fact, we’re hard-wired to arrange ourselves into tribes. This sense of belonging is what makes us human. Seth Godin famously wrote, “A tribe …
Tribal Marketing, Market Research and The Long View Read More »
All brands are developed from various touch points within a company. Everything from a logo, design, communication, website, product, customer service, and then more, creates an emotion within each consumer that allows them to perceive that brand in a specific way. If the consumer reaches a point where they like and feel comfortable enough to …
Consumers & Brands split regarding Trump’s contradictory statements Read More »
Today we’d like to introduce you to Maricel Dominguez-Watson. Maricel, please share your story with us. How did you get to where you are today? It took a while for me to know that I was meant to be an entrepreneur. On average, I lasted about two years in each job and could not understand …
Meet Maricel Dominguez-Watson of ConneXion Research Read More »