Introduction: Why holiday shopping can be overwhelming for Latinos The holiday season is a time of magic and wonder, as cities adorn themselves with twinkling lights, familiar carols fill the air, and the spirit of generosity warms hearts around the world. For many, the act of holiday shopping is an exciting venture filled with the …
Growth Over the past few decades, the Hispanic population in the United States has grown rapidly and is at 60 million which is greater than the populations of each Spain, Canada, and Australia. Currently, ethnically diverse segments are driving population growth in the United States. This minority group is so large that the Hispanic consumer …
Future of Hispanic Consumers in the United States Read More »
Introduction Over the past couple of years, electric vehicles (EVs) have grown substantially in popularity. However, these electric vehicles have been far more popular among the white community compared to the black and Hispanic/Latino communities. In fact, black and Hispanic consumers make up 41% of gasoline vehicle purchases in the U.S., but only 12% of …
The Disparity across Racial Demographics in EV Purchases in the United States Read More »
Market research helps determine how your brand performs with your customers. This data provides valuable insights that can define your brand strategy. Your research should form the basis of your overall brand strategy. For example, to answer questions like: Where should you advertise for maximum effect? How do you know if your strategy will differentiate …
Supercharge Your Branding Strategy With Market Research Read More »
One of the reasons why brands use market research is to deepen their understanding of their customers, then use this information to create effective advertising campaigns. High performing brands and marketing agencies realize that consumer insights can make marketing more effective and, ultimately, their products or services more successful. By not using market research, you run the risk …
Organizations experiencing financial growth during the pandemic are more likely to be using market research to inform all or most of their decisions. Credit: Greenbook – Surviving 2020: How a New Approach to Market Research Can Help Companies Adapt Q4 is here! As we wrap up the year, we are here to help you make the …
57% of Companies Experiencing Financial Growth are Talking to their Consumers Read More »
Today we’d like to introduce you to Maricel Dominguez-Watson. Maricel, please share your story with us. How did you get to where you are today? It took a while for me to know that I was meant to be an entrepreneur. On average, I lasted about two years in each job and could not understand …
Meet Maricel Dominguez-Watson of ConneXion Research Read More »