ConneXion combines both research and strategy with an expertise in marketing and branding to help companies build and grow stronger connections with consumers.
The Idea that Ignites
Maricel Dominguez-Watson, the daughter of an immigrant family, and the first family member to graduate from college, is living her American dream by starting her own company. While working for a major Hispanic agency, Lopez Negrete Communications, she realizes that many research firms don’t really “know” the Hispanic consumer. ConneXion Research is then born out of necessity. A need to find a way to truly reach and connect with Hispanic consumers.