Research Design and Execution
Consultants will design your research project to help meet both marketing and research objectives. Research design can be with traditional methodologies; but, our team also looks for creative ways to design and execute a research project that can help achieve insightful discoveries, increase consumer engagement and develop actionable ideas.
Through grassroots efforts and numerous nationwide liaisons, we help clients connect with real consumers while still utilizing technology that reaches thousands. ConneXion can then bridge consumer behavior with statistically significant results.
Marketing and Strategy
Our consultants use research and other valuable information on hand to help develop strategies from a different vantage point, while still being an extension of your team. Even more, when developing a strategy, we incorporate ideas and plans that align with your branding objectives. We also have a team of moderators that are representative of the multicultural, Hispanic or General Market communities.
As part of our mission to continue to venture into new channels, we have blended Experiential Marketing and Research to create Experiential Research. The best of both worlds –consumer engagement and consumer research– formulated into one platform to take your brand to the next level.
Futures Research and Foresight Services
In our fast-paced world, disruptions can seem to occur from nowhere leading to uncertainty. Left unchecked, disruptions and uncertainty can destabilize both nations and organizations. In fact, the average life expectancy of a Fortune 500 company, or its equivalent, is only between 40 and 50 years.
To thrive in this chaotic environment, it’s important to possess 360-degree vision. That’s where we step in. We help clients eliminate blind spots and gain better business intelligence by seeing future possibilities, discovering new threats, and challenging assumptions to make solid decisions that create long-term competitive advantage.
To do this we don’t predict the future. Instead, we use a systems approach to research and analyze the trends, emerging issues and change drivers playing out currently, then we consider what is possible. We leverage this insight to help you determine what strategies are actionable today so you can achieve your preferred future tomorrow. Additionally, these outcomes can be applied to key business objectives such as your brand positioning, marketing strategies, or product R & D, for instance.