Recognizing Hispanic Heritage all year round!

Hispanic Heritage is celebrated each year between the dates of September 15 to October 15.  During this time people recognize the contribution of American citizens whose ancestors came from different Hispanic Heritage from around the world. Although this holiday only last a month here in the U.S., we need to continue raising awareness and recognizing contributions made by Hispanics all year round!

read more

Multicultural Expansion in the U.S.

As we continue to focus on reaching multicultural consumers, in particularly Hispanics, we are thrilled when we find reliable market research data worthy of sharing, and beneficial for our readers.

We recently attended MultiCultural Retail 360 event in CA, we learned several key statistics from Nielsen’s The Multicultural Edge: Rising Super Consumers report.

It’s no surprise that the top growing generation of Americans consist of mixed ethnicities known as multicultural consumers. They are savvy buyers and are setting new trends while significantly spending more on products and services. In the top 25 most populated counties in the U.S., multicultural residents are already the majority. For this and many other reasons, identifying and connecting with multicultural consumers should be a top priority for many businesses.

read more

Consumers & Brands split regarding Trump’s contradictory statements

However, sometimes it’s not easy to determine how consumers will respond to a campaign. For example, Trump’s recent Presidency announcement followed by his views of Mexican immigrants and border protection, seemed to have created two very split sides within consumers and brands.

read more

Diversity In The Workforce Increases Consumer Reach

Once seen as an idea of the future, diversity in the workplace is now the popular method of employment companies are implementing to sustain business for the future. The reason is because this provides a rich mix of employees to capture a snapshot of different markets and therefore build trust and a further connection with consumers. Brands that make it a point to understand deeply the differences in ethnicities, gender, sexual orientation, religion, and cultures, strengthen their marketing strategies which can result in faster growth.

Companies in the S&P 100 that received first and second ratings for including women, minorities, and people of diverse sexual orientation include Citigroup, Merck, JP Morgan Chase, and Coca Cola. Another 11 companies ranked third, including American Express, Dell, McDonald’s, and PepsiCo. What these companies also have in common, is that they are all top mega international brands. Their consumer reach is greater than most companies, which perhaps relates to their diverse workforce. Investing in a diverse workforce effectively drives innovation, increases creativity, and makes recruitment easier.

read more

What we learned from Cinco de Mayo

May, 6 was a slow morning for many, as people all over the United States attempted to recover from the festivities of the day before. But not just Mexican-Americans celebrate Cinco De Mayo in the U.S., Hispanics, African Americans, and White Americans all appreciate the traditions from our Southern neighbor. But where do these traditions come from? Most don’t even know what they’re celebrating, mistaking the event for “Mexican Independence Day.”

read more