There are several great reasons to live stream your next focus group. Let’s start by defining what we mean when we say “live video streaming” for market research focus groups and the advantages it provides your marketing team.
For obvious reasons, focus groups are a popular qualitative research technique because they can provide real-time consumer feedback on things that matter to brands. When we refer to a “live stream,” we’re talking about real-time video streaming to a remote location as a moderator conducts the focus group at a market research facility or other venue. While real-time video streaming actually has a slight time delay that ranges from nearly zero to ten seconds, the benefits are immediate.