Supercharge Your Branding Strategy With Market Research

Check Yourself Before You Wreck Yourself & Your Advertising Campaign (How Brands Use Market Research)

One of the reasons why brands use market research is to deepen their understanding of their customers, then use this information to create effective advertising campaigns. High performing brands and marketing agencies realize that consumer insights can make marketing more effective and, ultimately, their products or services more successful.

By not using market research, you run the risk of wasting a lot of creative time and marketing budget on a doomed ad campaign.

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Tribal Marketing, Market Research and The Long View

While we live in a fast-paced, technology-driven information age, the way we connect with one another hasn’t changed much from how our ancestors did it by preferring to belong to groups. In fact, we’re hard-wired to arrange ourselves into tribes. This sense of belonging is what makes us human.

Seth Godin famously wrote, “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.”

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Consumers & Brands split regarding Trump’s contradictory statements

However, sometimes it’s not easy to determine how consumers will respond to a campaign. For example, Trump’s recent Presidency announcement followed by his views of Mexican immigrants and border protection, seemed to have created two very split sides within consumers and brands.

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